WF Blog

Wednesday, July 22, 2015

GO LOCAL   If you have a college near you, market to parents a “Feed Me” fund.  For the punch card of ten paid meals (courtesy of Mom and Dad), you provide one free.  You’ll gain new customers – and their friends – while easing Mom’s worry that junior will eat right while he’s away.  Market to these...

Wednesday, May 13, 2015

Take advantage of upcoming summer holiday weekends - maximize dining dollars by offering patrons special menus or promotional pricing.  Memorial Day weekend kicks off the 2015 summer season on Friday, May 22, but summer doesn't officially begin until the following month on Sunday, June 21.  This date also coincides with Father’s Day...

Wednesday, April 8, 2015

With Mother's Day approaching, operators are starting to plan everything from special menus to new service options.  That's because Mother's Day is one of the biggest and busiest times for restaurant operators.  According to the 22nd annual Brand Keys Mother's Day survey, nine out of ten consumers plan...
Thursday, March 5, 2015

It’s nearly spring!  Time to think about wiping out the remnants of winter and sprucing everything up.  In addition to your standard top-to-bottom, inside-and-out cleaning routines, inventory reviews and stock rotations, examine your products, processes and procedures for possible improvement.  Are there opportunities to improve your...

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