WF Blog

Wednesday, September 2, 2015

The digital dining experience is taking over!  Restaurants are putting tablets at the table as a way to appeal to Generation Z - those born after 1995.  Dining has also become an engaging event, as consumers share pictures of their dining experience in social media.

 

Patrons also want healthier options.  The...

Wednesday, July 22, 2015

GO LOCAL   If you have a college near you, market to parents a “Feed Me” fund.  For the punch card of ten paid meals (courtesy of Mom and Dad), you provide one free.  You’ll gain new customers – and their friends – while easing Mom’s worry that junior will eat right while he’s away.  Market to these...

Wednesday, May 13, 2015

Take advantage of upcoming summer holiday weekends - maximize dining dollars by offering patrons special menus or promotional pricing.  Memorial Day weekend kicks off the 2015 summer season on Friday, May 22, but summer doesn't officially begin until the following month on Sunday, June 21.  This date also coincides with Father’s Day...

Wednesday, April 8, 2015

With Mother's Day approaching, operators are starting to plan everything from special menus to new service options.  That's because Mother's Day is one of the biggest and busiest times for restaurant operators.  According to the 22nd annual Brand Keys Mother's Day survey, nine out of ten consumers plan...

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