WF Blog

Monday, July 15, 2013
We are living in a golden age of dining:  People are more food-obsessed than ever and restaurants keep getting better. But there are three things that restaurants must do right in order to succeed:
1. WEBSITES: People come to your website for only a few reasons: To find your hours, phone number, and address; to see your menu; maybe to make a reservation. They do not come to hear smooth jazz or read your "philosophy."...
Wednesday, June 12, 2013

Consumers make food-related decisions several times a day. But if the decision involves a restaurant, they must also decide whether to dine in or eat elsewhere - a decision that can prompt different answers depending on the person's age.


Dine-in Service

Nearly half of all of the food consumers order at restaurants is eaten on site. But consumers'...

Wednesday, May 15, 2013

Restaurants may not be incorporating technology into their operations in overwhelming numbers - yet - but that doesn't mean consumers aren't interested in the latest tech amenities when dining out.  A majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3 percent) expect to use it less than they currently do, signaling an opportunity for operators who haven't already integrated the latest technologies...

Thursday, April 25, 2013

Mother's Day is just around the corner and now is the time to begin planning and promoting your brunch menu!  With many restaurants running similar brunch promotions, how do you make your restaurant stand out from the crowd?


Your consistently appealing menu is the reason loyal customers keep coming back.  This year, focus on drawing in new customers with the goal of impressing them so much that they return year after year -- A new family tradition!