WF Blog

Thursday, August 29, 2013

Menus should change about four times a year.  These changes are not necessarily major menu makeovers, but simply the addition of one or two new appetizers, entrées, desserts or beverages.  They are not all changed at the same time, but introduced at strategic times to help drive customer counts, market share and renew regular customer interest in the...

Monday, July 15, 2013
We are living in a golden age of dining:  People are more food-obsessed than ever and restaurants keep getting better. But there are three things that restaurants must do right in order to succeed:
 
1. WEBSITES: People come to your website for only a few reasons: To find your hours, phone number, and address; to see your menu; maybe to make a reservation. They do not come to hear smooth jazz or read your "philosophy."...
Wednesday, June 12, 2013

Consumers make food-related decisions several times a day. But if the decision involves a restaurant, they must also decide whether to dine in or eat elsewhere - a decision that can prompt different answers depending on the person's age.

 

Dine-in Service

Nearly half of all of the food consumers order at restaurants is eaten on site. But consumers'...

Wednesday, May 15, 2013

Restaurants may not be incorporating technology into their operations in overwhelming numbers - yet - but that doesn't mean consumers aren't interested in the latest tech amenities when dining out.  A majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3 percent) expect to use it less than they currently do, signaling an opportunity for operators who haven't already integrated the latest technologies...

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